In this age when there is increased competition for everything, customers need a reason to stay loyal to a particular brand. Banks and Daus show how
Luxury China: Market Opportunities and Potential
The Chinese luxury market currently generates more than US$2 billion in sales per year. It is expected to grow 10 percent annually until 2015, when
Avon: Building The World’s Premier Company For Women
This is the first book to take readers inside this cosmetics powerhouse. It will offer a colorful look at Avon's journey to the top. The company has
A Foreign Exchange Primer
The book has been designed to introduce the novice to the practical skills necessary to understand the foreign exchange market. The book sets out to
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
There is not a single sales topic of concern greater than the secrets behind battling the plethora of lower-priced competitors. In this completely
Coach U’s Essential Coaching Tools: Your Complete Practice Resource
An all-in-one guide that includes all of the materials a personal or executive coach will need to start and grow a successful coaching practice.
Innovation Nation: Canadian Leadership from Java to Jurassic Park
Canadians have quietly altered the face of the world economy with business models that have changed the way the world does...everything. From
Long/Short Market Dynamics: Trading Strategies for Today’s Markets
There are some notable new trends and types of behaviour in todays stock market, and this book is designed to show traders and investors how to