The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with
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Market Unbound: Unleashing Global Capitalism
We are moving from what are now closed market systems under the regulation of individual governments, toward one open, global system under no one's
Managing Quality, 4th Edition
This popular and comprehensive text gives the reader an appreciation of the concepts and principles of total quality management (TQM) and serves as
Managing Human Resources: Personnel Management in Transition, 4th Edition
This new and thoroughly revised edition of the best selling Personnel Management text by Stephen Bach provides an authoritative analysis of the
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Atomic: Reforming the Business Landscape into the New Structures of Tomorrow
The authors argue that the major asset of any corporation is the many relationships it has developed over its trading life. The trend must be away