Marketing is the process of making your product attractive to your customer (market). Specifically in Hospitality, marketing refers to how a
Marketing Management for the Hospitality Industry: A Strategic Approach
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with
Market Your Way to Growth: 8 Ways to Win
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Managing Reputational Risk: Curbing Threats, Leveraging Opportunities
No matter how financially well managed a company may be, reputation is paramount, as has been seen with recent high profile cases such as
Managing the Aging Workforce: Challenges and Solutions
Book Details: Author: Marius Leibold ISBN: 9783895786112 Year Published: 2006 Pages: 240 BISAC: BUS000000, BUSINESS &
Job Hunting and Career Change All-In-One For Dummies
Having a job for a lifetime is a thing of the past, with people now changing jobs as well as careers more readily than ever before. However,
Accelerating International Growth
The third title from Executive Development from IMD is devoted toAccelerating International Growth, one of today's most crucialbusiness challenges. It
Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Book Details: Author: Preston G. Smith ISBN: 9780471292524 Year Published: 1997 Pages: 320 BISAC: BUS020000, BUSINESS &
Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management, 2nd Edition
This international handbook provides students and managers with an essential resource connecting the theories to the real world of organizations and