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February 22, 2021

Megamedia Shakeout: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry

Book Details: Author: Kevin Maney ISBN: 9780470340738 Year Published: 1995 Pages: 368 BISAC: BUS070000, BUSINESS &

Category iconIndustries Tag iconartfully,  big,  billions,  book,  built,  coauthor,  collins,  communications industry,  egos,  explosion,  fascinating,  future,  ideas,  kevin,  key,  last,  mandatory,  maney,  media,  new,  pages,  players,  playthings,  reading,  tale,  topic,  turning,  way

February 22, 2021

Menu Design: Merchandising and Marketing, 4th Edition

Book Details: Author: Albin G. Seaberg ISBN: 9780471289838 Year Published: 1990 Pages: 224 BISAC: BUS081000, BUSINESS &

Category iconIndustries Tag iconbetter menu,  breakfast,  decades,  equals,  menu,  restaurant,  two,  variety

February 22, 2021

Media Selling: Television, Print, Internet, Radio, 4th Edition

For the past two decades, Media Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for

Category iconIndustries Tag iconbroadcasting,  changes,  chapters,  discerning,  edition,  indispensable tool,  information,  last,  media,  media industries,  past two,  place,  predecessor,  prospect,  resource,  sales,  sales ethics,  seminal,  significant,  techniques

February 22, 2021

Marketing Tourism Destinations: A Strategic Planning Approach

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to

Category iconIndustries Tag iconarea,  developed world,  economic,  enable,  force,  global,  greater,  growing,  methods,  modern,  numbers,  people,  principles,  privilege,  proven,  right,  significance,  social,  tourism,  tourism destinations defines,  tourist,  transportation,  travel,  world

February 22, 2021

Marketing Hospitality, 3rd Edition

Marketing is the process of making your product attractive to your customer (market). Specifically in Hospitality, marketing refers to how a

Category iconIndustries Tag iconbook,  broad,  challenges,  competitive,  drawn,  edition,  gain,  helped,  hospitality,  hospitality operations,  industry,  information,  keeps,  knowledge,  latest developments,  line,  practical emphasis,  range,  rapidly,  strong,  students,  third,  thousands

February 22, 2021

Marketing Management for the Hospitality Industry: A Strategic Approach

The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with

Category iconIndustries Tag iconage,  business,  cuttingedge,  decisionmaking,  demands,  economy,  efforts,  ethic,  friendly,  habits,  hospitality,  industry,  information,  market,  nothing,  segments,  smile,  specific,  specifically,  strategic,  strong,  textbook,  time,  work,  world

February 22, 2021

Management of Retail Buying

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing

Category iconIndustries Tag iconbroad,  buyers,  commerce,  consumer,  coverage,  demographics,  departments,  establishments,  goods,  groups,  inventory,  items,  organization,  overview,  purchases,  relations,  research customer,  retail,  roles,  sections,  vendors

February 22, 2021

Foundations of Energy Risk Management: An Overview of the Energy Sector and Its Physical and Financial Markets

GARPs Fundamentals of Energy Risk Management introduces investors to the basic components and some of the basic terminology used in the energy

Category iconIndustries Tag iconcertificate,  comprehensive overview,  dynamic,  energy,  financial,  first,  foundations,  garps,  global,  highly,  integral,  managementa,  markets,  needs,  part,  professionals,  program,  rigorous,  risk,  sector,  series,  study,  todays

February 22, 2021

Energy and Power Risk Management: New Developments in Modeling, Pricing, and Hedging

The market for energy derivatives is expanding throughout the world with new derivative instruments introduced every day. In addition, gas and power

Category iconIndustries Tag iconabsolute,  book,  development,  energy,  finance university paris,  imperative,  industry,  insightful,  issues,  key,  llc,  managing energy,  natural gas,  price,  professionals,  professor,  risk,  traders,  turbulent,  two

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