Marketing professionals have relied on Hartleys book for 30 years to uncover the best and worst marketing programs. Invitation to Research
Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated
This is a revised and updated edition of a highly popular treatise on the business philosophy that revolutionized Chrysler. Guts was highly praised
Competing by Design: Creating Value and Market Advantage in New Product Development
This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to