Models.Behaving.Badly is about the methods people use to understand the world. There are two quite distinct modes of understanding phenomena: models
Marketing 3.0: From Products to Customers to the Human Spirit
Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and
Free Cash Flow and Shareholder Yield: New Priorities for the Global Investor
Free Cash Flow and Shareholder Yield looks to first define what shareholder yield is and what it can do for both the institutional and individual
Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy
Businesses such as Ryan Air, CBB and Lidl have risen to prominence in densely populated and highly competitive marketplaces. Yet their approaches, and
Brain of the Firm, 2nd Edition
Book Details: Author: Stafford Beer ISBN: 9780471948391 Year Published: 1994 Pages: 432 BISAC: BUS000000, BUSINESS &
Ethical Decision Making in Fund Raising (AFP/Wiley Fund Development Series)
With the recent scandals that have affected the nonprofit sector, nonprofit organizations are facing greater scrutiny of their fund-raising practices
Career Imprints: Creating Leaders Across An Industry
This book arose out of Monica's research into the five year career histories of 3200 biotech executives. She discovered that one