Whether you want to break into this burgeoning industry, or you simply need to plan an event and dont know where to start, theres something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management
Book Details:
- Author: Laura Capell
- ISBN: 9781118591123
- Year Published: 2013
- Pages: 336
- BISAC: BUS081000, BUSINESS & ECONOMICS/Industries / Hospitality, Travel & Tourism
About the Book and Topic:
Whether you want to break into this burgeoning industry, or you simply need to plan an event and dont know where to start, theres something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management
Event management is the art of project management applied to events. It encompasses events of any size and shape – from meetings, to conferences, conventions, parties, festivals, sporting events and so on. Event management is a growth industry – the British event industry contributes approximately £36 billion to the UK economy, and this is expected to grow to £42 billion by 2015. More than 500k people are employed in this sector. (Source) Within the industry, there is an increasing emphasis on professional standards, education and qualifications. The number of students is growing (up 5% in the last year) and, within the business subject, hospitality students outnumber both marketing and accounting students.
Covers all aspects of planning and running successful events from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Includes information on getting into the industry for those keen to build a career as an event manager. Event management is a growing industry and one moving towards more formal education and qualifications. So, while the book maintains a practical, how-to focus for event management in the real world, students are a strong secondary market.
About the Author
Laura Capell is Managing Director at one of the most successful events companies in London Sledge Ltd. Her unique ability to understand brands and how people want to interact with them has seen Laura work with some of the biggest companies around, delivering award winning service. Laura was voted one of the top 35 under 35 in the industry by Conference & Incentive Travel magazine.