This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but
Introduction to Econometrics, 4th Edition
Introduction to Econometrics has been one of the most important textbooks in its field influencing several generations of students. G.S Maddala died
Customer Intelligence: From Data to Dialogue
The structure of the book comprises two parts. Part 1 outlines the current state of play as far as customer information is concerned and attempts to
Inside Information: Making Sense of Marketing Data
Book Details: Author: D. V. L. Smith ISBN: 9780470668085 Year Published: 2001 Pages: 272 BISAC: BUS043000, BUSINESS &
Competing with Information: A Manager’s Guide to Creating Business Value with Information Content
This is a book on information management for non-IT managers. It is concerned with how the management of information can create real business value.
Direct and Interactive Marketing: New Techniques for Fundraising Success: New Directions for Philanthropic Fundraising, Number 33
Book Details: Author: Adrian Sargeant ISBN: 9780787958329 Year Published: 2002 Pages: 98 BISAC: BUS074000, BUSINESS &
Applied Econometric Time Series, 4th Edition
Applied Econometric Time Series, 4th Edition demonstrates modern techniques for developing models capable of forecasting, interpreting, and testing
CFO Insights: Enabling High Performance Through Leading Practices for Finance ERP
This book offers practical strategic guidance for how to best set up the Core Financial system modules (e.g. General Ledger, Accounts Payable, etc),
Isolation of Results: Defining the Impact of the Program
This book shows the importance of tackling this issue and the variety of ways in which evaluators can address this critical step. The techniques are