This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but have not yet tackled the issue head-on. It is heavy on story telling, anecdote, case studies, and quotes from industry heavyweights who have seen the need forand the payback fromintegrated customer information. It is also heavily focused on best-practices that readers can apply in their own organizations. Its a combination What-Is and How-To with actual examples serving as a foundation and checklists and tools to help readers build on it. This book shows business managers how integrating customer information can drive efficiencies as well as return on investment, and guides IT practitioners in delivering a CDI solution that works. Case studies of real-life companies that have achieved breakthroughs with CDI include Sun Microsystems, XO Communications, Intuit, Royal Bank of Canada, Intellidyn, Overstock.com, and Amgen.
Book Details:
- Author: Jill Dych
- ISBN: 9780470056288
- Year Published: 2006
- Pages: 320
- BISAC: BUS063000, BUSINESS & ECONOMICS/Strategic Planning
About the Book and Topic:
This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but have not yet tackled the issue head-on. It is heavy on story telling, anecdote, case studies, and quotes from industry heavyweights who have seen the need forand the payback fromintegrated customer information. It is also heavily focused on best-practices that readers can apply in their own organizations. Its a combination What-Is and How-To with actual examples serving as a foundation and checklists and tools to help readers build on it. This book shows business managers how integrating customer information can drive efficiencies as well as return on investment, and guides IT practitioners in delivering a CDI solution that works. Case studies of real-life companies that have achieved breakthroughs with CDI include Sun Microsystems, XO Communications, Intuit, Royal Bank of Canada, Intellidyn, Overstock.com, and Amgen.
This book examines customer data integration (CDI) from both business and technical perspectives. CDI is a technology platform that automates the access, reconciliation, accuracy-checking, and integration of customer data across a companys various systems in order to deliver a range of strategic business capabilities, from target marketing to regulatory compliance to improved customer service. It represents the culmination of several other technology categoriesincluding data warehousing, business intelligence, data quality, CRM, Enterprise Application Integration, and Service Oriented Architecturesand combines the strengths of each into a common hub platform that can serve multiple business needs.
AUTHOR PLATFORM: Jill Dyché has two top selling books. For 2006 both Jill and Evan are scheduled to speak at several highly attended industry and vendor events (Teradata Partners, Informatica World, IQPC CDI World Conference, DataFlux User Group, The Data Warehousing Institute) as well as delivering topical webcasts (BetterManagement.com; DataFlux; Firstlogic; and Neteeza). In addition, both Dyché and Levy are faculty members of The Data Warehousing Institute and judges TDWIs Best Practice Leadership Award. Dyché is also a columnist for CRMToday, DM Review, the B-Eye-Networkwhere she owns the CDI channeland writes a regular blog for DataFlux (www.dataflux.com/blog). FOREWORD: There is a foreword written by Don Peppers and Martha Rogers. They are extremely well-recognized in the customer relationship field. In addition, they are the authors of The One to One Manager: Real-World Lessons in Customer Relationship Management. SAS INSTITUTE: This book is part of the Wiley/SAS Institute Business series. SAS Institute was founded in 1976. SAS solutions are used at more than 40,000 sites (including 90% of the Fortune 500). SAS is frequently ranked one of the best companies to work for in the United States. SAS will be promoting this book through BetterManagement Live, BetterManagement Live Latin America, its Executive conferences, user group conferences, and SAS Form International.
About the Author
Jill Dyché (Sherman Oaks, CA) is a Partner and Co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. She is an internationally recognized author, speaker, and business consultant. Jill is responsible for delivering industry and key client advisory services, and is a frequent lecturer and writer on the business value of technology. Evan Levy (Sherman Oaks, CA) is partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. In addition to his executive management responsibilities at Baseline, Evan is actively involved in managing project delivery teams and guiding client solution delivery. Considered an industry leader, Evan has been published in an array of magazines. He is a faculty member of The Data Warehousing Institute and a contributor to DM Reviews Ask the Experts feature.