Book Details:
- Author: Adrian Sargeant
- ISBN: 9780787958329
- Year Published: 2002
- Pages: 98
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
About the Author
ADRIAN SARGEANT is professor of nonprofit marketing at Henley Management College and the chair of the Centre for Voluntary Sector Management. He is the editor of the International Journal of Nonprofit and Voluntary Sector Marketing and the the author of Marketing Management for Nonprofit Organisations and Direct and Interactive Marketing, both published by the Oxford University Press.