Today, marketing is exploding with possibilities and complexity as it morphs into new forms, new media, new models. Its a time when marketers have
From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback
In this book, Gordon Bethune offers insight into his management and leadership style. Bethune has successfully turned around Continental Airlines:
Conquer the Crash: You Can Survive and Prosper in a Deflationary Depression, Expanded and Updated
As the bear market progresses, millions of people who trusted in the stock market will be looking for new answers. This book has them. Written by a
Customer Intelligence: From Data to Dialogue
The structure of the book comprises two parts. Part 1 outlines the current state of play as far as customer information is concerned and attempts to
Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients
Creating Rainmakers is written for the people who manage professional firms and who want to create rainmakers. It will help them create the
$1 Million for Life: How to Make It, Manage It, Maximise It
Following on from Ashley Ormonds best-selling title, How to Give your Kids a $1 million, we now learn how to make a $1 million for ourselves and how
Income Investing Today: Safety and High Income Through Diversification
With millions of baby-boomers starting to become anxious about their retirement, income investing is certainly much on their mind. This book breaks