Business Zeal

Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience

This book will help business leaders obtain the core skills they need to better capture and understand the new media universe.  How your audience is

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Today, marketing is exploding with possibilities and complexity as it morphs into new forms, new media, new models. Its a time when marketers have

Marketing Your Consulting and Professional Services, 3rd Edition

While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field

ManagingNonprofits.org: Dynamic Management for the Digital Age

Nonprofit managers have been slow to embrace the digital age.Although technology has transformed the face of the for-profitsector and how it operates,

Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition

Managing Innovation is the market leading textbook for advanced undergraduate and post graduate courses in innovation. To date over four editions we