Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and
Marketing Calculator: Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing
Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact
Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of any
Digital Marketing: Global Strategies from the World’s Leading Experts
The first in a series of books from Wharton's SEI Center managed by Professor Jerry Wind, this high-level reference focuses on marketing strategies