Developing a successful ROI infastructure is one of the critical business objectives facing companies today. According to a Standish Group survey, over 50% of all IT projects fail. Assuring more successful IT projects is a source of enormous frustration to both financial and non-financial executives worldwide. A failed IT project not only costs a company the considerable monetary investment made, but also thwarts key strategic initiatives for which the new technology was critical.
Book Details:
- Author: Jack M. Keen
- ISBN: 9780470306376
- Year Published: 2003
- Pages: 320
- BISAC: BUS083000, BUSINESS & ECONOMICS/Information Management
About the Book and Topic:
Developing a successful ROI infastructure is one of the critical business objectives facing companies today. According to a Standish Group survey, over 50% of all IT projects fail. Assuring more successful IT projects is a source of enormous frustration to both financial and non-financial executives worldwide. A failed IT project not only costs a company the considerable monetary investment made, but also thwarts key strategic initiatives for which the new technology was critical.
This book helps executives and managers increase IT project success by using a process for identifying the true ROI value for proposed IT investments, and then tracking project results against that standard. This process, called “Real ROI”, makes it possible to compare business plans for IT investments across an organization and make make the best decisions on where to invest. It has been applied to over 200 enterprises worldwide with remarkable success. The book will provide an abundance of pragmatic tips, tools, and techniques to make the process easy to understand and implement.
* Provides business managers with guidance on how to formulate an ROI plan and maximize the chances for its approval. * Shows how to track IT investments post-implementation and measure results. * Provides outside consultants the tools to convert the intangible services they are offering into tangible dollar benefits to help them sell their services.
About the Author
JACK M. KEEN is founder and president of The Deciding Factor, Inc., www.decidingfactor.com, an international provider of ROI business case tools, ROI content, workshops, and consulting. He is a noted speaker, trainer, and consultant on effective ROI methods for clients on four continents. Over 7,000 people worldwide have been trained on his acclaimed VALUE-on-Demand(TM) methods. He can be reached at [email protected]. BONNIE DIGRIUS is Vice President of The Deciding Factor, Inc. She consults to senior executives on issues of vital importance to the enterprise, such as IT evaluation methods. She has advised over 5,000 senior managers to include CEOs, CIOs, CFOs, and VPs of Fortune 1,000 firms. She has been frequently quoted in such publications as The Wall Street Journal, Fortune, BusinessWeek and the New York Times, and has been interviewed on CNBC-TV. She can be reached at [email protected].