Consumer Behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy their needs and desires. This Antonides book contains 20 topical case studies including companies such as Body Shop and products such as Diet Coke. This casebook is being published as a supplement to support the textbook Consumer Behaviour: A European Perspective by the same authors. The cases will also be useful to professional marketeers.
Book Details:
- Author: Gerrit Antonides
- ISBN: 9780471987819
- Year Published: 1999
- Pages: 180
- BISAC: BUS016000, BUSINESS & ECONOMICS/Consumer Behavior
About the Book and Topic:
Consumer Behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy their needs and desires. This Antonides book contains 20 topical case studies including companies such as Body Shop and products such as Diet Coke. This casebook is being published as a supplement to support the textbook Consumer Behaviour: A European Perspective by the same authors. The cases will also be useful to professional marketeers.
This casebook is being published as a supplement to support the textbook Consumer Behaviour: A European Perspective by the same authors. The market for consumer behaviour textbooks is extremely competitive and the main competing textbooks all have extensive packages of supplements. The casebook (which will be accompanied by an instructor’s manual), along with the Overhead Transparency Masters will form the support package for the main textbook.
Provides a unique international perspective on the latest knowledge about consumer behavior. * Edited and written by leading researchers in the field.
About the Author
Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.