China CEO: A Case Guide for Business Leaders in China presents a fascinating collection of corporate experiences in China – both good and bad. Together with the teaching notes, these cases can be used as part of a course on Managing in China. The course can be appropriate for MBAs as well as Executive MBAs. Moreover, this book will serve as a perfect guide for those senior expatriates with responsibility for MNC subsidiaries in Greater China. Since nobody can afford to ignore the emerging Chinese economy and enterprises, this book is also very useful for overseas scholars to obtain first-hand knowledge and understanding of the China business environment.
Book Details:
- Author: Juan Antonio Fernandez
- ISBN: 9780470822241
- Year Published: 2007
- Pages: 300
- BISAC: BUS071000, BUSINESS & ECONOMICS/Leadership
About the Book and Topic:
China CEO: A Case Guide for Business Leaders in China presents a fascinating collection of corporate experiences in China – both good and bad. Together with the teaching notes, these cases can be used as part of a course on Managing in China. The course can be appropriate for MBAs as well as Executive MBAs. Moreover, this book will serve as a perfect guide for those senior expatriates with responsibility for MNC subsidiaries in Greater China. Since nobody can afford to ignore the emerging Chinese economy and enterprises, this book is also very useful for overseas scholars to obtain first-hand knowledge and understanding of the China business environment.
China CEO: A Case Guide for Business Leaders in China is a collection of cases on multinationals operating in China. Each case covers a specific topic as leadership, human resource management, intellectual property rights, dealing with the Chinese government, the Chinese consumer, and communicating with head office. In addition, there are two other cases covering the challenges of foreign entrepreneurs in China and the job and family experience of expatriates. This book is conceived as a complement to China CEO: Voices of Experience by providing concrete examples of companies doing business in China. It also includes an introduction to the topic in each chapter and commentaries by practitioners and academics to each of the cases. The book presents excellent material for a course on doing business in China and executives running operations in that country.
1. Representative real cases of top companies and entrepreneurs doing business in China, including: Sony Carrefour Peugeot 2. Commentaries by practitioners and academics with insightful views and first-hand experience in China 3. A comprehensive list of issues that foreign companies and entrepreneurs have to face in China 4. Great material for courses on doing business in China and courses on international business 5. A perfect match with the book China CEO 6. An ideal case book for learning-by-yourself
About the Author
Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is currently teaching at the China Europe International Business School (www.CEIBS.edu), located in Shanghai, China. He is frequently invited to give presentations on how to manage business enterprises in China to leading multinationals and has recently given presentations in China, South Korea, Japan, Spain, South America, and the United States. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He has written two books. The first one, CHINA CEO published by John Wiley & Sons, is based on interviews with 20 CEOs of multinationals in China. His second book, China’s State Owned Enterprise Reforms: an Industrial and CEO Approach, is published by Routledge, UK. Dr. Liu is Assistant Director of the Case Development Center at CEIBS, Shanghai, China. Before joining CEIBS, Dr. Liu worked at the Research Institute of Shenzhen Stock Exchange. Mr. Liu received his BA from Renmin University of China and Ph D in economics from East China Normal University in 2001. His work has been published in Harvard Business Review (Chinese), Shanghai Management Science, and Securities Market Herald.