In the vein of Lilyan Wilder’s Seven Steps to Fearless Speaking, this is a back-list book that will be driven by the author’s considerable platform.
Book Details:
- Author: Sally Stewart
- ISBN: 9780470350560
- Year Published: 2003
- Pages: 256
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
In the vein of Lilyan Wilder’s Seven Steps to Fearless Speaking, this is a back-list book that will be driven by the author’s considerable platform.
This is an in-depth media training guide written by a seasoned journalist and public relations expert. The book examines the changing landscape of the press, offering proprietary principles for communicating effectively to media; identifying a reporter’s hidden agenda; gaining control of the media during a crisis; the rules for interviews; dressing for media success; and capitalizing on the story once it’s out. Media Training 101 leads the reader through all aspects of developing a communications blueprint and a strategic public relations plan. Each chapter includes vignettes, anecdotes and real-life case studies.
AN EXPERT AUTHOR/FORMER REPORTER FOR USA TODAY AND CNN COMMENTATOR: Sally Stewart has fifteen years of experience as a top reporter with USA Today. A former Vice President at APCO Worldwide, she is a frequent commentator on CNN and other news programs. Stewart is a former Vice President at Edelman Communications, where she did P.R. and media training for companies such as SKETCHERS USA, Jenny Craig, DirecTV, Charles Schwab and National Lampoon. She has helped clients to gain attention in major publications and news outlets, including CBS Evening News, Forbes, and Newsweek. FILLS A VOID IN THE P.R./COMMUNICATIONS SHELF: There are many books on the P.R. shelf, but none is devoted exclusively to media training. Too, Stewart brings her unique experience–as both a member of the media and a media consultant to major corporations–to bear on the topic. AN AUTHOR WITH EXTENSIVE MEDIA CONNECTIONS: Stewart has contacts with top-tier reporters and producers at publications such as The Wall Street Journal, Forbes, The Today Show, CNN, USA Today, 60 Minutes, The New York Times, Newsweek and The Los Angeles Times. She will leverage these contacts for booking an extensive promotional circuit, and she’ll market the book to her clients at numerous corporations nationwide. A STEADY BACK-LIST BOOK/SOLID TOPIC: This is a great addition to the back-list within the category of communication and presentation skills.
About the Author
Sally Stewart is a former news reporter at USA Today, an ad hoc commentator on CNN, and a seasoned public relations expert formerly with Edelman Public Relations Worldwide and APCO Worldwide. She currently is the CEO of SA Stewart Communications, a firm that designs and implements communications strategies for companies. She has taught media training to dozens of executives of Fortune 500 companies.
