The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile phone; 235 million Americans own a mobile device; 85 million shop on their smartphones. In 2012, the average person spent 82 minutes per day using their phone for non-talk activities (thats more than double the same figure in 2010). Cable and satellite has fragmented television audiences. Newspapers and print magazines are dying. Even desktop computers sales are diminishing. To marketers unfamiliar with the special challenges of mobile, the territory feels complicated and even scary. Mobile Magic offers the bridge over those concerns by providing a birds eye view of the process from one of the worlds most experienced mobile marketers. Starting with an outline of the mobile marketing opportunity, Mobile Magic covers four keys to success for mobile campaigns understanding the technology and the most popular devices demystifies the decision points and the costs involved the design process for getting a great looking interface secrets of selecting the right media channels navigates the production process and selecting agencies traverses complexity vs simplicity vs scale scenarios shows what winning looks like ROI=Return on Involvement gets the cash registers ringing in-store, online, on the move showcases winning mobile marketing campaigns From small business owners to the C-Suites, Mobile Magic will help newcomers and non-digital natives alike to understand the basics, learn the language, and find the right partners to create mobile magic.
Book Details:
- Author: Tom Eslinger
- ISBN: 9781118828427
- Year Published: 2014
- Pages: 256
- BISAC: BUS002000, BUSINESS & ECONOMICS/Advertising & Promotion
About the Book and Topic:
The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile phone; 235 million Americans own a mobile device; 85 million shop on their smartphones. In 2012, the average person spent 82 minutes per day using their phone for non-talk activities (thats more than double the same figure in 2010). Cable and satellite has fragmented television audiences. Newspapers and print magazines are dying. Even desktop computers sales are diminishing. To marketers unfamiliar with the special challenges of mobile, the territory feels complicated and even scary. Mobile Magic offers the bridge over those concerns by providing a birds eye view of the process from one of the worlds most experienced mobile marketers. Starting with an outline of the mobile marketing opportunity, Mobile Magic covers four keys to success for mobile campaigns understanding the technology and the most popular devices demystifies the decision points and the costs involved the design process for getting a great looking interface secrets of selecting the right media channels navigates the production process and selecting agencies traverses complexity vs simplicity vs scale scenarios shows what winning looks like ROI=Return on Involvement gets the cash registers ringing in-store, online, on the move showcases winning mobile marketing campaigns From small business owners to the C-Suites, Mobile Magic will help newcomers and non-digital natives alike to understand the basics, learn the language, and find the right partners to create mobile magic.
SAATCHI s third largest advertising and communications holding company, and a significant market for the book. All these internal audiences will be offered bulk purchase incentives (approximate audience size 100,000 people). Approximately 5,000 copies will be distributed to these audiences BULK SALES TO SAATCHI CLIENTS, INCLUDING PROCTER s fame has been underpinned by the book Lovemarks: The Future Beyond Brands, written by CEO Worldwide Kevin Roberts, with 250,000 copies in print across 18 languages. Follow-up books include The Lovemarks Effect: Winning In The Consumer Revolution, and Sisomo: The Future On Screen. These books have 35,000-50,000 copies in print, including agency purchases PROMOTIONS AND PUBLICITY: A communications pack will be developed to accompany the book including templates for local launches, press release and visual media material, speech and visual presentations, education materials, and client/ prospect letters OTHER ONLINE MARKETING: Saatchi & Saatchi has several websites, email newsletters, and twitter feeds which will position and push the book, directing audiences to online purchase outlets
About the Author
Tom Eslinger (www.saatchi.com; New York, NY) is the digital head of Saatchi s foremost creative companies. He leads integrated creative, strategy and operations, and the growth of Saatchi s digital talent and partnerships. Tom is a Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work. In 2012 he was President of the newly minted Cannes Mobile Lions, previously serving on Cyber and Titanium juries. At Saatchi & Saatchi Tom has worked across social media, mobile, augmented reality and games for Toyota, P&G, Coca-Cola, T-Mobile, Lexus, Visa, Novartis, adidas, and Cadbury.