The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile
This book sets out to address the black hole of ignorance that surrounds the management of creative people, debunking many myths of creativity, and
Andrew Jaffe, the well-connected Director of the Clio Awards, former Adweek vice president and founding publisher of the Adweek and Brandweek book
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car.