The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile
Managing Creative People: Lessons in Leadership for the Ideas Economy
This book sets out to address the black hole of ignorance that surrounds the management of creative people, debunking many myths of creativity, and
Casting for Big Ideas: A New Manifesto for Agency Managers
Andrew Jaffe, the well-connected Director of the Clio Awards, former Adweek vice president and founding publisher of the Adweek and Brandweek book
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the
Driven: Inside BMW, the Most Admired Car Company in the World
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car.