The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relations practices. New law and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s all require a reevaluation of traditional investor relations techniques. Competing for Capital addresses all of these issues.
Book Details:
- Author: Bruce W. Marcus
- ISBN: 9780470236413
- Year Published: 2005
- Pages: 240
- BISAC: BUS036000, BUSINESS & ECONOMICS/Investments & Securities / General
About the Book and Topic:
The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relations practices. New law and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s all require a reevaluation of traditional investor relations techniques. Competing for Capital addresses all of these issues.
In the several decades since the first edition of Competing for Capital, which was one of the first books to address the subject of investor relations, there have been significant changes in both the corporate attitudes and techniques of winning investors. Ultimately, competing for capital is at the core of informing and winning investors in the capital markets. During these decades, investor relations has gone from being a public relations function to becoming a financial function, and is now a financial marketing function.
GOOD AUTHOR WITH STRONG INVESTOR RELATIONS KNOW-HOW AND INDUSTRY TIES. Bruce W. Marcus has always been on the leading edge of investor relations practice. Competing for Capital brings his expertise and knowledge of the topic in relation to the new twists of 21st century practices. ADDRESSES THE NEW ENVIRONMENT AND CONTEXT OF INVESTOR RELATIONS. More than just a compendium of techniques used to communicate to investors, this book discusses all the new strategies needed for success in the securities and other capital markets of today. INCLUDES NOT ONLY MARCUS’ EXPERIENCE BUT THE EXPERIENCE OF LEADING NATIONAL AND INTERNATIONAL PRACTITIONERS AS WELL.
About the Author
Bruce W. Marcus (Easton, CT) is a widely published author and consultant to some of the nation’s largest corporations and to many professional service firms, including accounting, law and consulting. He is the editor of The Marcus Letter on Professional Services Marketing which is read internationally by more than 22,000 lawyers, accountants, consultants, and the marketing professionals who serve them (www.marcusletter.com), and the author of many books including Competing for Capital (Wiley). He has been a speechwriter for many of the Fortune 500 companies and has done marketing consulting and strategic market planning for a diversified clientele that includes most of the Big Five accounting firms. He is a contributing editor and/or advisory board member to a number of publications including Accounting Today, Partner-to-Partner, and Practice Development for Solos and Small Practitioners. In the course of his financial and public relations and marketing career, he has represented and consulted with literally hundreds of companies, including consulting, accounting and law firms, and was awarded the Silver Anvil of the Public Relations Society of America for the outstanding program in national and international public relations. As an adjunct professor at Fordham Graduate School of Business Administration, he taught one of the first courses on professional services marketing ever taught in the United States in an M.B.A. program. He has been a member of the Board of Directors of AAM — The Association of Accounting Marketing, and a member of LMA, The Law Firm Marketing Association. He has been consultant to Goldman Sachs; Lehman Brothers; Blyth Eastman Dillon; Donaldson, Lufkin Jenrette; and many others. Mr. Marcus holds a degree in philosophy and economics from the New School for Social Research, and has done post-graduate work in finance and accounting.