Marketing experts Iacobucci and Calder are giving managers a better way to think about database marketing. This book takes the usual quantitative
Active Equity Portfolio Management
Active Equity Portfolio Management provides an overview of the philosophies, methodologies, and strategies involved in attempting to beat the market.
Getting Started in Project Management
Most people spend at least some of their time working on projects. They may be leading administrative projects or participating on an IT project
Essentials of Capacity Management
Capacity management is the most important and most neglected component of organizational management. A significant majority of the cost of an