This book explains the components of marketing automation and their application and benefit to the marketing process. The chapters are as
Follow the Smart Money: Discover How to Make Winning Trades on the Australian Sharemarket
Deciding which stock to buy is one, if not the most, important part of share trading. In Follow the Smart Money author, trader and market analyst
Demystifying Technical Training: Partnership, Strategy, and Execution
Though there are volumes on designing, delivering, and managing training, there are very few books on technical training -- curious given
Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses
Businesses can provide extraordinary resources to nonprofits as they struggle with todays strategic and financial challenges and opportunities;
Living, Leading, and the American Dream
"Liberty and duty, freedom and responsibility, That's the deal." John W. Gardner's life was dedicated to revitalizing the American Dream, a dream
Brand Spirit: How Cause Related Marketing Builds Brands
CRM can be defined as the activity by which a company with an image, product or service to market builds a relationship or partnership with a "cause"