The Culture for Business series addresses the most important business issues of the moment from a specifically cross-cultural perspective. Series
Investment Mathematics for Finance and Treasury Professionals: A Practical Approach
For Finance and Treasury professionals to effectively pitch, sell,and comprehend the true appeal and relevance of a particularsecurity, there is
Econometric Theory
Econometric Theory presents a modern approach to the theory of econometric estimation and inference, with particular applications to time series. An
Beyond Traditional Marketing: Innovations in Marketing Practice
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated
High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their
10 Virtues of Outstanding Leaders: Leadership and Character
Arguing that an individuals characterparticularly as constituted by ten particular virtuesis the core factor in determining leadership ability, this