ExpressExec is over 3 million words of the freshest essential management thinking uniquely presented in 'modular' format. Content from 120 books
Kellogg on Integrated Marketing
Marketing experts Iacobucci and Calder are giving managers a better way to think about database marketing. This book takes the usual quantitative
Health and Safety in Organizations: A Multilevel Perspective
Health has often been defined as the absence of illness and as thestate of well-being. This definition, however, actually constitutestwo different
Kellogg on Advertising and Media: The Kellogg School of Management
Like Kellogg On Branding and Kellogg on Marketing, Kellogg on Media and Advertising represents the leading edge thinking from faculty members at
Designing the Smart Organization: How Breakthrough Corporate Learning Initiatives Drive Strategic Change and Innovation
This book speaks to the rising importance of Corporate Learning as a business function that is increasingly critical to organizations in todays
Frank McKinney’s Maverick Approach to Real Estate Success: How You can Go From a $50,000 Fixer-Upper to a $100 Million Mansion
Here are the strategies that have enabled the author to go from selling $50,000 homes to first-time buyers to recently selling a luxurious mansion
Is Fair Value Fair?: Financial Reporting from an International Perspective
The repeated failure of current external reporting mechanisms either to predict the collapse of various companies or to curb corrupt practices has
Corporate Bonds: Structure and Analysis
Book Details: Author: Richard C. Wilson ISBN: 9781883249076 Year Published: 1996 Pages: 400 BISAC: BUS017000, BUSINESS &