“This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways” – Sir Tom Farmer “Perceptive insights into the world of marketing, brought to life in a straightforward practical easy read” – Steve Barrass, Thomas Cook The world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists rise and fall and the next big thing becomes tomorrow’s news. For most, marketing has become a game of catch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add to the turbulence, ride the chaos and set free the enormous power incumbent in the masses by creating and sustaining your own movement; by Making Waves in the public consciousness. To help you to achieve this, we have outlined how to take advantage of the best of both digital marketing and direct marketing media – two of the most responsive disciplines in marketing ever – to mould a multi-faceted campaign which will persuade and excite, and imbue brands with rich emotional experiences and loyal relationships which put the customer at the heart of the communications, creating outstanding returns on marketing investment. This book will: Open your eyes to the potential of Wave marketing Take you from creating an idea to seeing it fully realised Inform you on the right combination of media for any campaign Covers: Marketing Strategy and Planning Brand Building Direct Mail Catalogues Email Marketing Website Design Search Engine Optimisation Paid Search Marketing Social Media Testing And more…
Book Details:
- Author: Mark Davies
- ISBN: 9780857082121
- Year Published: 2011
- Pages: 192
- BISAC: BUS043010, BUSINESS & ECONOMICS/Marketing / Direct
About the Book and Topic:
“This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways” – Sir Tom Farmer “Perceptive insights into the world of marketing, brought to life in a straightforward practical easy read” – Steve Barrass, Thomas Cook The world of marketing is a turbulent place, moving at an incredible pace as trends change, zeitgeists rise and fall and the next big thing becomes tomorrow’s news. For most, marketing has become a game of catch-up and bandwagon jumping. Making Waves takes a different tact by instructing you on how to add to the turbulence, ride the chaos and set free the enormous power incumbent in the masses by creating and sustaining your own movement; by Making Waves in the public consciousness. To help you to achieve this, we have outlined how to take advantage of the best of both digital marketing and direct marketing media – two of the most responsive disciplines in marketing ever – to mould a multi-faceted campaign which will persuade and excite, and imbue brands with rich emotional experiences and loyal relationships which put the customer at the heart of the communications, creating outstanding returns on marketing investment. This book will: Open your eyes to the potential of Wave marketing Take you from creating an idea to seeing it fully realised Inform you on the right combination of media for any campaign Covers: Marketing Strategy and Planning Brand Building Direct Mail Catalogues Email Marketing Website Design Search Engine Optimisation Paid Search Marketing Social Media Testing And more…
An upbeat and practical guide to the creation of a great marketing campaign, from receiving a brief, to conceiving the Big Idea’, to its final realisation as a dynamic wave of collective awareness. By the authors of Think! who have developed the Think! brand into a licensing model and are expanding it internationally – licensees undergo a 7 stage approval process to become a “Think! Consultant”. As part of this license Tina and Mark supply training, workshop materials, books, digital products and website development for the consultants to use in their territories with their clients. The authors address audiences two or three times per week and travel extensively – in the past few months they have travelled to Mumbai, Bangalore, Sri Lanka, The Maldives, Spain, Canada and France. They were also keynote speakers at The 2nd World Advertising conference in Tehran in October 2010 and currently have trips planned for Australia and India. They will sell the book at all these events and also have licensees doing this across the the UK, Spain, Sydney, New York, Bangalore, Male and Canada. The book will include endorsements from high profile names and industry leaders
About the Author
Mark Davies and Tina Catling both have 25 years experience in Marketing, working for some of the largest advertising agencies in the world – including Saatchi thinking outside the box’, and train organisations to be more innovative through their Innovation management company, Think – www.thinkso.co.uk. They have a shared passion for learning and innovation. Mark Davies and Tina Catling are authors of the bestselling book THINK, a ground breaking business book that really wakes up your brain!