This book will help business leaders obtain the core skills they need to better capture and understand the new media universe. How your audience is
Brand Spirit: How Cause Related Marketing Builds Brands
CRM can be defined as the activity by which a company with an image, product or service to market builds a relationship or partnership with a "cause"
Learning from Leaders in Asia: The Lessons of Experience
Leadership Experiences in Asia was was a collection of writings based on first-hand experiences in Asia by graduates of the Kellogg-HKUST Executive
Extraordinary Entrepreneurship: The Professional’s Guide to Starting an Exceptional Enterprise
The 21st Century brings all new rules. Entrepreneurs are challenging conventional wisdom and thinking outside the box. One of the first challenges
Baby or Bust: Financial Planning for New Parents and Parents-to-be
Having a baby brings with it innumerable direct and indirect expenses, and requires careful financial planning and budgeting. This book is a