This casebook on retailing contains 18 up-to-date cases collected under four main headings – Marketing Buying/Supplier Relationships Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: Marks and Spencer. Sainsbury. Post Office Counters. Safeway. Tesco. CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
Book Details:
- Author: Cathy Hart
- ISBN: 9780631201731
- Year Published: 1997
- Pages: 264
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
This casebook on retailing contains 18 up-to-date cases collected under four main headings – Marketing Buying/Supplier Relationships Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: Marks and Spencer. Sainsbury. Post Office Counters. Safeway. Tesco. CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
* All cases have been written in collaboration with major retailers. * Includes up-to-date retail management teaching material. * Contains 18 cases covering the most topical issues in retail. * Each case takes a practical problem solving approach.
About the Author
Cathy Hart is Sainsbury Retail Fellow. Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree. Diane Preston is a Lecturer in Human Resource Management. Mohammed Rafiq, Lecturer in Retailing. Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.