There is not a single sales topic of concern greater than the secrets behind battling the plethora of lower-priced competitors. In this completely revised and expanded edition of Dr. Steinmetzs self-published book (1992), the topic of selling against lower-priced competition will be dealt with authoritatively and in an up-to-date manner. How to Sell at Prices Higher than Your Competition will prove to be an exceptional resource for sales executives, organizations, and salespeople alike.
Book Details:
- Author: Lawrence L. Steinmetz
- ISBN: 9780470359020
- Year Published: 2006
- Pages: 272
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
There is not a single sales topic of concern greater than the secrets behind battling the plethora of lower-priced competitors. In this completely revised and expanded edition of Dr. Steinmetzs self-published book (1992), the topic of selling against lower-priced competition will be dealt with authoritatively and in an up-to-date manner. How to Sell at Prices Higher than Your Competition will prove to be an exceptional resource for sales executives, organizations, and salespeople alike.
Online Marketing: – The Brooks Group has five highly popular websites, which have up to 15,000 visitors weekly. – Bill has established agreements with individuals such as Joe Vitale and others, who have promoted and highlighted Bill Brooks’ books through e-zines, e-mail, and on websites. – There are currently 25,000 subscribers to The Brooks Group’s two monthly electronic newsletters. The book will be featured and actively promoted through these publications. – There are currently 600 separate subscribers to Bill’s monthly audio newsletter. The series will be featured and promoted to these subscribers extensively. Speaking Engagements and Web-Based Seminars: Bill Brooks is currently scheduled to conduct 42 teleseminars in 2005 to over 25,000 participants. These attendees are exclusively sales executives and sales managers to whom promotional mailings and e-mails will be forwarded for purchase, along with sessions that will deal with the content of the book Internal Marketing Staff – The Brooks Group has a full-time, in-house marketing department, which will be charged with developing and implementing promotional activities and campaigns to past and existing clients, individual buyers, viable markets and other relevant outlets. Impressive client list: Bill has numbered among his clients some of the world’s best-known and respected sales organizations, including Microsoft, IBM, Bank of America, Office Depot, BMW, General Motors and Hewlett Packard.
About the Author
William T. Brooks is widely regarded as a leading authoritative source of information, tools and advice on sales and sales management. He has personally delivered more than 3,000 presentations, training sessions, keynote addresses and consulting assignments over a 26-year career and is the author of hundreds of audio and video products and courses/seminar programs. He is a Certified Management Consultant, Certified Professional Consultant to Management, Certified Speaking Professional and a member of the Speaker Hall of Fame. Lawrence L. Steinmetz is president of High Yield Management, Inc., and the author of 12 books, including the original How to Sell at Prices Higher than Your Competitors. He has presented approximately 6000 paid public seminars and customized programs for numerous Fortune 500 companies, as well as for many smaller US companies, and is the nations foremost authority on selling products and services at prices higher than ones competitors.