HIGH-PROFILE AUTHOR: Mary Lou Quinlan is the Founder and CEO of Just Ask a Woman, a consultancy within the $15 billion global communications firm, bcom3. Quinlan has been a trailblazer in the field of marketing. She has been quoted in the New York Times, Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared in ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Clare, Good Housekeeping, Redbook, More, among others. INCREDIBLE CLIENT BASE: Quinlan has years of experience with a wide range of marquis brands, from Johnson Johnson’s skincare line to AT The clients for her consultancy, Just Ask a Woman, include General Motors, Elizabeth Arden, Matrix Essentials, Johnson Johnson, Citigroup, Hearst Magazines, Time Inc., House of Lloyd’s, The Boots Co. PLC and Saks Fifth Avenue. AN IMPORTANT GUIDE FOR ALL MARKETERS AND ADVERTISERS: Quinlan teaches marketers how to discover and tap into the desires of female consumers; her lessons are potentially quite lucrative, as women purchase an estimated 85% of all products and services. She bases her conclusions on 25 years of research, as well as interviews with 25 of the country’s leading marketers, communicators and salespeople. A LARGELY IGNORED SUBJECT: Even though women make the vast majority of purchasing decisions, there are surprisingly few books on the topic–an Amazon search yielded just two active trade books, the most recent of which was published in June of 2000. INTENSE PROMOTION: Quinlan will conduct her own bigmouth mailing, do an email blast, and embark on a self-branding publicity campaign through her hired publicist.
Book Details:
- Author: Mary Lou Quinlan
- ISBN: 9780470351093
- Year Published: 2003
- Pages: 272
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
HIGH-PROFILE AUTHOR: Mary Lou Quinlan is the Founder and CEO of Just Ask a Woman, a consultancy within the $15 billion global communications firm, bcom3. Quinlan has been a trailblazer in the field of marketing. She has been quoted in the New York Times, Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared in ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Clare, Good Housekeeping, Redbook, More, among others. INCREDIBLE CLIENT BASE: Quinlan has years of experience with a wide range of marquis brands, from Johnson Johnson’s skincare line to AT The clients for her consultancy, Just Ask a Woman, include General Motors, Elizabeth Arden, Matrix Essentials, Johnson Johnson, Citigroup, Hearst Magazines, Time Inc., House of Lloyd’s, The Boots Co. PLC and Saks Fifth Avenue. AN IMPORTANT GUIDE FOR ALL MARKETERS AND ADVERTISERS: Quinlan teaches marketers how to discover and tap into the desires of female consumers; her lessons are potentially quite lucrative, as women purchase an estimated 85% of all products and services. She bases her conclusions on 25 years of research, as well as interviews with 25 of the country’s leading marketers, communicators and salespeople. A LARGELY IGNORED SUBJECT: Even though women make the vast majority of purchasing decisions, there are surprisingly few books on the topic–an Amazon search yielded just two active trade books, the most recent of which was published in June of 2000. INTENSE PROMOTION: Quinlan will conduct her own bigmouth mailing, do an email blast, and embark on a self-branding publicity campaign through her hired publicist.
Mary Lou Quinlan, a leading, high-profile marketer, decodes what women want from products and services. Women make an estimated 85% of all buying decisions; therefore, this is a critical topic for all marketers, brand managers and advertisers.
Mary Lou Quinlan is the Founder and CEO of Just Ask a Woman, a consultancy on marketing to women. She has appeared on a number of nationally syndicated news shows and has been quoted in a wide variety of newspapers and magazines. * Examines an important, though often overlooked, market. * Women make up to 85 percent of all purchasing decisions.
About the Author
Mary Lou Quinlan is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women whose clients include Citigroup/Women Co, Lifetime, Saks, Hearst Magazines, Toys R Us and Time Inc. Quinlan has 23 years of strategic and creative communications experience. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. As the former CEO of N.W. Ayer, she worked with cli-ents such as Proctor Gamble, General Motors and AT she is also a former Director of Advertising for Avon. In addition to Avon, she has extensive experience working with brands targeted to women, such as Jergens lotion and Clariol hair-color. She was the first woman named to the Board of Management for DDB Needham New York, and Quinlan is a recent past president of New York Women in Communications. She has won numerous awards given to women, including AWNY’s Advertising Woman of the Year in 1995 and the 1997 Matrix Award for Advertising from Women in Communications. Quinlan has been quoted in the New York Times, Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared in ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Clare, Good Housekeeping, Redbook, More, among others. Residence: New York, NY