Book Details: Author: Patrick Forsyth ISBN: 9781841121956 Year Published: 2002 Pages: 120 BISAC: BUS043000, BUSINESS &
Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through
Global Strategy: Strategy 03.02
Book Details: Author: Douglas Lamont ISBN: 9781841121901 Year Published: 2002 Pages: 146 BISAC: BUS043000, BUSINESS &
Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
There are 20 million small businesses out there, and email is the greatest marketing tool they ever had. We just need to teach these businesses how
Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can’t be There in Person
Guerrilla Teleselling will be the first book of its kind to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of
Digital Marketing: Global Strategies from the World’s Leading Experts
The first in a series of books from Wharton's SEI Center managed by Professor Jerry Wind, this high-level reference focuses on marketing strategies
Kellogg on Integrated Marketing
Marketing experts Iacobucci and Calder are giving managers a better way to think about database marketing. This book takes the usual quantitative
Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their