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Market Consistency: Model Calibration in Imperfect Markets
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Leadership Passages: The Personal and Professional Transitions That Make or Break a Leader
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Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can’t be There in Person
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Client at the Core: Marketing and Managing Today’s Professional Services Firm
In the several decades since the U.S. Supreme Court legitimitized marketing for professional firms including CPA, Law, Architectural, and Engineering
Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance
It is difficult to overstate the importance of cash flow to overall corporate financial health. Our fundamental concepts of credit quality and
Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy
Businesses such as Ryan Air, CBB and Lidl have risen to prominence in densely populated and highly competitive marketplaces. Yet their approaches, and