There are 20 million small businesses out there, and email is the greatest marketing tool they ever had. We just need to teach these businesses how to use it. This book will show the tactics of the big boys and put them in context so that any business can achieve the same results. The web and Internet marketing are making email skills essential to successful businessmen and women. Email is easy to use, driven by data, interactive and engaging; not to mention almost free.
Book Details:
- Author: Chris Baggott
- ISBN: 9780470122457
- Year Published: 2007
- Pages: 304
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
There are 20 million small businesses out there, and email is the greatest marketing tool they ever had. We just need to teach these businesses how to use it. This book will show the tactics of the big boys and put them in context so that any business can achieve the same results. The web and Internet marketing are making email skills essential to successful businessmen and women. Email is easy to use, driven by data, interactive and engaging; not to mention almost free.
Email marketing is misunderstood at almost all levels, and very few books have been published on it in recent years. Organizations have thought of it as a good cheap way to replace what they do on paper. Newsletters and the like. Its not! Email marketing is the greatest thing to happen to marketers since the first catalog was sent more than 500 years ago.
AUTHOR EMAIL CAMPAIGN: Authors company, ExactTarget, has 5000 customers with an email list of 20,000. ExactTarget works with 400 advertising and interactive agencies who may also help promote the book. AUTHOR WRITES A POPULAR BLOG ON EMAIL MARKETING: His blog gets about 1000 hits a week. Forbes named it Best of the Web and the blog was voted Best Email Marketing Blog by readers of MarketingSherpa.com. AUTHOR SPEAKING: Chris Baggott and one of his employees speak 50+ times a year on best practices in database and email marketing, to audiences that average about 100 in size. Venues include the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing. PUBLICITY: A marketing futurist and voice for email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa.
About the Author
Chris Baggott is the co-founder and chief marketing officer of ExactTarget, a market leading email marketing software firm. Chris’ blog has been voted Best of the Web by Forbes and Best Online Marketing Blog by readers of MarketingSherpa. A voice for email best practices, Chris has been quoted in Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, and the American Marketing Association,