The first in a series of books from Wharton’s SEI Center managed by Professor Jerry Wind, this high-level reference focuses on marketing strategies and methods used specifically for e-commerce businesses operating globally. It will include contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, MIT. Contributions also from some overseas academics (Erasmus, Korea) and practitioners in the field. About the series: The series delivers strategies, methods and cases for companies worldwide embracing e-commerce and digital technologies. Future titles cover a broad array of business issues that make up the e-commerce model including supply chain, organizational development and finance.
Book Details:
- Author: Yoram (Jerry) Wind
- ISBN: 9780470354124
- Year Published: 2001
- Pages: 432
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
The first in a series of books from Wharton’s SEI Center managed by Professor Jerry Wind, this high-level reference focuses on marketing strategies and methods used specifically for e-commerce businesses operating globally. It will include contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, MIT. Contributions also from some overseas academics (Erasmus, Korea) and practitioners in the field. About the series: The series delivers strategies, methods and cases for companies worldwide embracing e-commerce and digital technologies. Future titles cover a broad array of business issues that make up the e-commerce model including supply chain, organizational development and finance.
This book will include contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. There are also select contributions from international academics (Erasmus, Korea) and practitioners in the field. The book delivers strategies, methods, and cases for companies worldwide embracing e-commerce and digital technologies. * The best and latest thinking on digital marketing from the experts at the top business schools. * Offers a built-in platform: many of the authors, in addition to teaching MBA and executive education seminars, also consult to major corporations around the world.
About the Author
JERRY WIND is Lauder Professor of Marketing and Director of the SEI Center for Advanced Studies in Management at the Wharton School as well as a marketing and business strategy consultant to such companies as Edward Jones & Company, SEI Corporation, and BMS. He is on the boards of a number of dot-com startups. Wind is the author of over 200 articles and eighteen books, including Driving Change: How the Best Companies Are Preparing for the 21st Century. VIJAY MAHAJAN is John P. Harbin Centennial Chair of Business at the College of Business Administration of the University of Texas at Austin, specializing in new product development and diffusion, forecasting, marketing strategy, and marketing research methodologies.