The purpose of this book is to offer compelling insights into marketing today by bringing together the collected wisdom of the worlds most
How to Make Brilliant Stuff That People Love … and Make Big Money Out of It
Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion, aspiration.
Critical Marketing: Issues in Contemporary Marketing
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in