Guerrilla Teleselling will be the first book of its kind to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. It will be jammed with insider secrets on how to successfully sell by phone, fax, e-mail, Internet, and other electronic vectors. Readers will learn: How teleselling differs from normal sales calls, and five reasons why the skills that usually make a salesperson great will kill them over the phone. How to select the hottest lists for their products and services to reach their best markets. The ten things that most salespeople do on the phone that don’t work and how to avoid them. Insider secrets to get through the voicemail system to the decision-maker. Guerrilla Teleselling will be written for sales people, sales managers, and small businss entrepreneurs who need to establish, manage or expand a new or existing telephone sales operation.
Book Details:
- Author: Jay Conrad Levinson
- ISBN: 9780470342749
- Year Published: 1998
- Pages: 304
- BISAC: BUS043050, BUSINESS & ECONOMICS/Marketing / Telemarketing
About the Book and Topic:
Guerrilla Teleselling will be the first book of its kind to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. It will be jammed with insider secrets on how to successfully sell by phone, fax, e-mail, Internet, and other electronic vectors. Readers will learn: How teleselling differs from normal sales calls, and five reasons why the skills that usually make a salesperson great will kill them over the phone. How to select the hottest lists for their products and services to reach their best markets. The ten things that most salespeople do on the phone that don’t work and how to avoid them. Insider secrets to get through the voicemail system to the decision-maker. Guerrilla Teleselling will be written for sales people, sales managers, and small businss entrepreneurs who need to establish, manage or expand a new or existing telephone sales operation.
Sales people place over 100 million sales call every week. Telephone sales generate 370 billion dollars in sales annually. * The Guerrilla series has a strong brand name and this title will sell as a back table product at the public seminars conducted annually by the authors. (In 1997 they will present 140 Guerrilla seminars with an average attendance of 120). * The authors provide easy to follow charts and graphs, in addition to straight forward manner that includes case studies and examples from real life.
About the Author
JAY CONRAD LEVINSON is the author of the best-selling Guerrilla Marketing Series. MARK S. A. SMITH, an internationally acclaimed speaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association.