The mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires.
Book Details:
- Author: Gerrit Antonides
- ISBN: 9780471975137
- Year Published: 1999
- Pages: 642
- BISAC: BUS016000, BUSINESS & ECONOMICS/Consumer Behavior
About the Book and Topic:
The mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires.
A large number of consumer behaviour textbooks have been published in America whereas relatively few textbooks have been published on this subject by European-based writers. There is clearly a gap in the market for a consumer behaviour textbook which has a strong European perspective.
* Includes examples and data from a wide range of European countries * Written from the perspective of the consumer * Fred van Raaij is one of the most highly regarded European marketing academics * Includes innovative chapters on welfare and property, meaning and consumer research
About the Author
Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.