This volume celebrates the innovative and rapidly growing area of economic research known as meta-regression analysis (MRA), which enables
Cable Cowboy: John Malone and the Rise of the Modern Cable Business
John Malone catapulted himself into the public eye with the 1998 sale of his cable company, TCI, to AT&T in a landmark $48 billion deal. TCI was
Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
How do you get customers to open their wallet and buy from you if you cant even get their attention? How do you get them to act now without
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your
Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer
Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126