This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique
Digital Marketing For Dummies, UK Edition
Digital marketing is coming of age. With nearly half the population with access to the internet, its now becoming a key medium for marketing. Dont
Business Across Cultures
The Culture for Business series addresses the most important business issues of the moment from a specifically cross-cultural perspective. Series
Crowdsourcing For Dummies
Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community
Brand Manners: How to create the self-confident organisation to live the brand
How often has a customer 'moment of truth' in the retail outlet turned into a relationship killer, rather than a loyalty builder? How often has a
Customer.Community: Unleashing the Power of Your Customer Base
In this age when there is increased competition for everything, customers need a reason to stay loyal to a particular brand. Banks and Daus show how
Leadership for Competitive Advantage
Much has been written on leadership but rarely has a book had the luxury of its authors being authorities on the subject, one from an academic point
Customer Winback: How to Recapture Lost Customers–And Keep Them Loyal
CUSTOMER WINBACK is a comprehensive approach to recovery and what the authors call "procovery" - proactive efforts that prevent customer loss. Book