Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Book Details:
- Author: David Alan Grier
- ISBN: 9781119940401
- Year Published: 2013
- Pages: 378
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Crowdsourcing is a very real and important business idea. Definitions and terms vary, but the basic idea is to tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider. It enables businesses to expand the size of their talent pool while also gaining deeper insight into what their customers really want.
Crowdsourcing is an innovative way of outsourcing tasks, usually online, to a group of participants in the form of an open call. It encompasses crowdsourcing (the outsourcing of specific tasks or problems), open innovation (making use of external ideas and research) and crowdfunding (anything from disaster relief to businesses seeking startup funds). Crowdsourcing is going mainstream. Several top brands have already embraced crowdsourcing including Coca Cola, Proctor & Gamble, Lego, Intel and General Electric. Hollywood directors Tim Burton and Ridley Scott have been crowdsourcing movie ideas on Twitter. Even Iceland is in on the act – the Icelandic government has been crowdsourcing their new constitution, inviting the public to comment on drafts. There are lots of strategic ways businesses can incorporate crowdsourcing into their activities: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wider pool of talent and ideas than they might have in-house, and it can be a great way of engaging people with a company or product. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to manage the crowdsourcing process, where to crowdsource, how to find your audience, how best to motivate your crowd, plus troubleshooting tips
About the Author
David Alan Grier is a writer, a teacher, and consultant on labor, technology, communication, and management. He is Associate Professor at George Washington University, where he teaches International Science & Technology Policy. He writes the column and blog The Known World for IEEE Computer and will serve as President of the IEEE Computer Society in 2013