Engage thoroughly examines the social media landscape and how to effectively use it in business – one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media
Book Details:
- Author: Brian Solis
- ISBN: 9781118003763
- Year Published: 2011
- Pages: 336
- BISAC: BUS048000, BUSINESS & ECONOMICS/New Business Enterprises
About the Book and Topic:
Engage thoroughly examines the social media landscape and how to effectively use it in business – one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media
TOP-RANKING BLOG: Brians blog, PR 2.0, receives 79,702 monthly readers. It is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. His other blog, bub.blicio.us, receives 9,439 monthly readers. His blog community, who will participate in the creation of the book, will spark pre-publication buzz. CROSS-PROMOTION BY DAVID MEERMAN SCOTT AND CHRIS BROGAN: David and Chris share the same audience with Brian, and they agree that he is a widely respected expert in the industry. They will cross-promote Brians book with their own books, also published by Wiley. FOREWORD AND PROMOTION BY ASHTON KUTCHER: Ashton Kutcher provided the foreword and will promote the updated version on Twitter. With 6.2 million followers, he is one of the most followed users on the social-networking site. SUCCESSFUL ARTICLE HAS SPARKED DEMAND FOR BOOK: In 2007, Brian posted a 50-page article online, simply entitled, The Social Media Manifesto, which gained widespread notoriety. Today, it is still regarded as the manifesto for social media and serves as required reading for practitioners and experts. Brians book covers the same topics as the article, but in much greater detail. EXTENSIVE SOCIAL MEDIA NETWORKS: Respected as a social media expert, Brian has a loyal network of followers on the Internet. He will promote the book to his e-mail database of 5,000; to his 45,000 Flickr visitors; 73,800 Twitter followers (was 22,000 at publication of hardcover); 14,985 Facebook contacts (was 3,100 at publication of hardcover); and 1,000 LinkedIn contacts. Within these networks are serious influencers (a-listers in marketing, branding, social media, as well celebrities) who will further promote the book. SPEAKING ENGAGEMENTS: Brian regularly keynotes, moderates, and speaks at industry conferences, corporate events, and training workshops. His clients include Cisco, Interscope, Warner Bros, Department of Defense, Oracle, and Anheuser Busch. The book will be the perfect cornerstone for his events, as he speaks about the convergence of PR, Traditional Media and Social Media.
About the Author
Brian Solis (San Francisco, CA; briansolis.com; engagingbook.com) is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. He is also co-founder of the Social Media Club as well as a founding member of the Media 2.0 Workgroup. Globally recognized as one of the original thought leaders on the convergence of PR, Traditional Media and Social Media, Brian actively keynotes, moderates, and speaks at industry conferences, corporate events, and training workshops. He has also been actively writing about new PR since the mid 90s, documenting how the Web is redefining the communications industry. Brian blogs regularly at PR 2.0 and also runs bub.blicio.us. He contributes to TechCrunch, AllThingsD, and WebProNews.