The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Every chapter features: A clear explanation of the chapter concepts in accessible, non-marketing language An exercise, checklist or activity
Honglou Fortune: Wealth For Generations
Book Details: Author: HSBC Jintrust Fund Management ISBN: 9781118580318 Year Published: 2009 Pages: 250 BISAC: BUS036000, BUSINESS &
IPSAS Explained: A Summary of International Public Sector Accounting Standards, 2nd Edition
Public sector accounting is, at present, practiced in diverse ways globally, at odds with the tenets of New Public Management to reduce bureaucracy,
Alliance Competence: Maximizing the Value of Your Partnerships
Building Alliance Competence is based on strong research and "live" experience from the prestigious Darden School's leading thinkers on strategy and
Lead Positive: What Highly Effective Leaders See, Say, and Do
Why do so many leaders fail?Leadership development expert Kathy Cramer believes an over-reliance on operational and strategic skillsplanning,
High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their