Digital marketing is coming of age. With nearly half the population with access to the internet, its now becoming a key medium for marketing. Dont miss out! While online can create great results for marketers, it can also be a complicated medium and the choice that marketers are faced with can be daunting. It is easy to get things wrong, and while creating a website is simple, getting it noticed is another matter. To hire a consultant to advise on these newly developing methods can also be prohibitively expensive for many businesses. This is where Digital Marketing for Dummies steps in, to give you a helping hand, without breaking the bank. This book gives you insider expert advice on making the most of your marketing using all methods digital. It advises on how to create a strong user-friendly website, and how to ensure it has optimum exposure using search engines. It also gives you the low-down on online advertising and outlines the latest techniques you can use to harness the digital media to its full potential. Discover how to Get the most out of your website Harness the power of search engines Get in with Google Create a successful internet ad campaign Use a blog as a marketing tool
Book Details:
- Author: Ben Carter
- ISBN: 9781119997771
- Year Published: 2010
- Pages: 302
- BISAC: BUS043010, BUSINESS & ECONOMICS/Marketing / Direct
About the Book and Topic:
Digital marketing is coming of age. With nearly half the population with access to the internet, its now becoming a key medium for marketing. Dont miss out! While online can create great results for marketers, it can also be a complicated medium and the choice that marketers are faced with can be daunting. It is easy to get things wrong, and while creating a website is simple, getting it noticed is another matter. To hire a consultant to advise on these newly developing methods can also be prohibitively expensive for many businesses. This is where Digital Marketing for Dummies steps in, to give you a helping hand, without breaking the bank. This book gives you insider expert advice on making the most of your marketing using all methods digital. It advises on how to create a strong user-friendly website, and how to ensure it has optimum exposure using search engines. It also gives you the low-down on online advertising and outlines the latest techniques you can use to harness the digital media to its full potential. Discover how to Get the most out of your website Harness the power of search engines Get in with Google Create a successful internet ad campaign Use a blog as a marketing tool
The combined impact of cheaper broadband, increasingly inexpensive technology and ever-more compelling online content is driving consumers to the internet. In the UK, people are now spending as much time online as they do watching TV, and 24 million consumers shopped online in 2005, spending over £19 billion. And thats not the only reason why advertisers are being attracted back to the medium: when executed well, online campaigns can be measured down to the last detail and in real-time, making it quick and clear to see which elements are proving most effective and adjust those areas that are fairing less well. As a result, marketers are increasingly encouraged to apportion their adspend budget to online because of the continued control they can have over their campaigns once they launch. Meanwhile, for the small businessman, creating a website is a relatively cheap and simple method of marketing and its something that no self-respecting business should be without.
29.3 million people are online as of June 2005, a half-year increase of 1.2 million users according to recent NOP World figures. The Internet is now an integral part of everyday life and is changing how consumers behave. Those brands that have identified this seismic shift are reaping the rewards. Having an Internet presence is becoming an essential for every size of business. According to Actinic, a quarter of small and medium sized retail companies in the UK have their own website, up from 7% in 2004. In 2005 the online advertising spend was £1.4 billion in the UK alone. Onlines market share grew by 65.6% to a record of 7.8%, whilst driving the growth of the entire UK advertising market, according to IAB/PwC adspend figures.
About the Author
Ben Carter is a marketing consultant and business writer. Having previously worked as News Editor for Marketing magazine and New Media Age magazine, he now runs his own agency providing digital consultancy, advice and creative development to brands and agencies. He is regularly used as an industry commentator by a number of media sources including Talk Radio, London Evening Standard and CNN. Gregory Brooks is a freelance business journalist who has worked for Channel 4, Marketing, New Media Age, Brand Strategy, Marketing Direct and The Guardian. He is a regular contributor to Channel 4s IdeasFactory, which promotes the creative industries to young people in the UK and has given talks at organisations, including the BBC, on how to understand and communicate with consumers and journalists using interactive channels. Frank Catalano is an Internet marketing consultant and media commentator. Bud Smith is an experienced Web professional whose books include Creating Web Pages For Dummies, 5th Edition.