Marketing is the process of making your product attractive to your customer (market). Specifically in Hospitality, marketing refers to how a restaurant, hotel, travel business, or resort sells itself in a competitive marketplace.
Book Details:
- Author: Cathy H. C. Hsu
- ISBN: 9780471216063
- Year Published: 2002
- Pages: 384
- BISAC: BUS081000, BUSINESS & ECONOMICS/Industries / Hospitality, Travel & Tourism
About the Book and Topic:
Marketing is the process of making your product attractive to your customer (market). Specifically in Hospitality, marketing refers to how a restaurant, hotel, travel business, or resort sells itself in a competitive marketplace.
The addition of a new author, Cathy Hsu, gives the book the new direction it needs to differentiate it from the competing titles. Hsu has taught this class for six years at two strong programs, and has proposed a major revision to bring the book in line with how the course is currently taught.
The new up-to-date edition features a strong, well-rounded approach to the subject, with sound coverage of marketing theory, strategy, and applications. * Major revision, with significant changes to 65% of chapters. * New co-author brings a fresh voice and an extensive background in hospitality marketing to the new edition. * “This is an excellent introduction to the field of hospitality marketing.”–Nation’s Restaurant News (on the Second Edition). * Contains field practice notes, which stress current industry methods. * Includes case histories focusing on practical marketing applications.
About the Author
CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas. TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.