Marketing in the Participation Age is based on the Intrinsic Motivation Theory that people are motivated to seek challenges, to discover new
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
Book Details: Author: Daina Middleton ISBN: 9781119203988 Year Published: 2013 Pages: 224 BISAC: BUS018000, BUSINESS &
Market Your Way to Growth: 8 Ways to Win
Book Details: Author: Philip Kotler ISBN: 9781119204015 Year Published: 2013 Pages: 240 BISAC: BUS020000, BUSINESS &