Book Details:
- Author: Preston G. Smith
- ISBN: 9780471292524
- Year Published: 1997
- Pages: 320
- BISAC: BUS020000, BUSINESS & ECONOMICS/Development / Business Development
About the Book and Topic:
About the Author
PRESTON G. SMITH has concentrated on helping companies to accelerate their development since 1984, both as an internal consultant and as an independent consultant. He has 20 years of prior engineering and management experience and holds a Ph.D. in engineering from Stanford. DONALD G. REINERTSEN has become one of the leading international experts on rapid product development since his breakthrough work in the early 1980s at McKinsey & Co. An electrical engineer and Harvard M.B.A., he teaches a popular executive course on product development at Cal Tech and is also author of the book Managing the Design Factory.