Marketing is the process of making your product attractive to your customer (market). Specifically in Hospitality, marketing refers to how a
CNBC Creating Wealth: An Investor’s Guide to Decoding the Market
To create wealth, people must understand how to formulate an investment strategy. First, they must understand how stocks, bond, mutual funds and other
Energy And Environmental Hedge Funds: The New Investment Paradigm
A number of important structural changes have taken place in recent years in the Energy markets. The entrance of alternative investors in the form
Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy
Businesses such as Ryan Air, CBB and Lidl have risen to prominence in densely populated and highly competitive marketplaces. Yet their approaches, and
Evolve or Die: Seven Steps to Rethink the Way You Do Business
It is from the authors years of experience working in the trenches as an entrepreneur and business owner that he has created his unique Seven Step
India’s Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers
As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions
Issues in Environmental Economics
This volume addresses cutting edge issues in the rapidly developing field of environmental and natural resource economics. It comprises a series of
Business Cycles: Theory and Evidence
This textbook provides a comprehensive and up to date review of the rapidly expanding business cycle literature. It covers three key strands of the
e-Learning by Design, 2nd Edition
E-Learning by Design provides a comprehensive, detailed look at the concepts and processes of developing, creating and implementing a successful