MBA In A Day — What you would learn at Top-Tier Business Schools if you only had the time! Is built upon the highly successful, well-tested seminar series developed by Professor Steven Stralser, Ph.D., the book is specifically designed for busy, non-traditional business school students. It will provide time-efficient, comprehensive and specifically focused coverage of vital business concepts and strategies that MBA students study in the top graduate business school programs without requiring readers to return to the classroom. It will enable readers to acquire critical information at times, places and in amounts convenient to them. The book will also serve as an ongoing reference tool and useful handbook on the fundamentals of business. MBA In A Day will consist of four main sections covering: · Management and policy. · Economic, finance and accounting. · Marketing, and · Systems and processes. All material presented in MBA In A Day has been organized and prioritized to provide the most relevant information in the least amount of time. It has been written in plain English and all technical terms have been clearly defined. To assure complete understanding and maximum retention, MBA In A Day is filled with illustrative examples, anecdotes and case studies that readers can easily relate to, follow and retain. The book will include an extensive reference section and will be an invaluable, easy-to-use desktop guide for time-challenged professionals.
Book Details:
- Author: Steven Stralser
- ISBN: 9780471680543
- Year Published: 2004
- Pages: 320
- BISAC: BUS043060, BUSINESS & ECONOMICS/Marketing / Research
About the Book and Topic:
MBA In A Day — What you would learn at Top-Tier Business Schools if you only had the time! Is built upon the highly successful, well-tested seminar series developed by Professor Steven Stralser, Ph.D., the book is specifically designed for busy, non-traditional business school students. It will provide time-efficient, comprehensive and specifically focused coverage of vital business concepts and strategies that MBA students study in the top graduate business school programs without requiring readers to return to the classroom. It will enable readers to acquire critical information at times, places and in amounts convenient to them. The book will also serve as an ongoing reference tool and useful handbook on the fundamentals of business. MBA In A Day will consist of four main sections covering: · Management and policy. · Economic, finance and accounting. · Marketing, and · Systems and processes. All material presented in MBA In A Day has been organized and prioritized to provide the most relevant information in the least amount of time. It has been written in plain English and all technical terms have been clearly defined. To assure complete understanding and maximum retention, MBA In A Day is filled with illustrative examples, anecdotes and case studies that readers can easily relate to, follow and retain. The book will include an extensive reference section and will be an invaluable, easy-to-use desktop guide for time-challenged professionals.
AUTHOR CREDIBILITY: The author is a professor at the highly regarded Thunderbird University, where he teaches a course of entrepreneurship. AUTHOR PROMOTION: The author has a complete marketing plan, with activities that include: During 2003, MBA in a Day will be presented via 20 live seminars, targeted mostly to physicians in a program underwritten by Wyeth Ayerst Laboratories. Hiring of publicist (radio and print campaign) Creation of website tied to book
About the Author
Steven Stralser is a Clinical Professor at Thunderbird: The American Graduate School of International Management where he teaches Entrepreneurship. Dr. Stralser received his Ph.D. from The University of Michigan where he taught Marketing and Marketing Strategy. Dr. Stralser is the founder and CEO of the Center for Professional Development, an organization dedicated to training and education focused on the needs of professionals challenged by the business and managerial issues facing professionals, e.g., physicians, non profit executives. Through The Center, Dr. Stralser has developed and presented the innovative MBA in a Day seminar series that brings current, leading edge concepts and principles being taught in todays top-tier graduate schools of business to highly-trained professionals in an intense, boot-camp delivery format. MBA in a Day has been presented to diverse audiences, such as The Chicago Medical Society, The Society of Gynecologic Oncologists, The American College of Allergy, Asthma & Immunology, The Annual Meeting of the Mensa Society, The American Association of Medical Society Executives, American Express Financial Services, Non Profit Management Solutions and The Volunteer Center of Orange County. During Fall 1999, Dr. Stralser was a Fulbright Senior Scholar and taught marketing management in the MBA program at The Budapest University of Economic Sciences and Entrepreneurship at The University of Miskolc. Steven resides in Phoenix, AZ.