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Managing Debt For Dummies
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Kellogg on Advertising and Media: The Kellogg School of Management
Like Kellogg On Branding and Kellogg on Marketing, Kellogg on Media and Advertising represents the leading edge thinking from faculty members at
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In today's society brands are an integral part of society - they affect great chunks of what we do and they themselves influence and are effected by
Brand Valued: How socially valued brands hold the key to a sustainable future and business success
As experts in the communications field, the idea for this book has been born from the authors' research about the role of brands in society in