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Innovation: Driving Product, Process, and Market Change
The collapse of the new economy has left companies scrambling for ways to stay competitive. Not only is innovation a cost-effective method - it also
Global Marketing
This book represents a contemporary vision of how students will see the global marketplace from tomorrow and beyond. Using a highly innovative three
Capital: The Story of Long-Term Investment Excellence
Even if you've heard of it, odds are you know very little about Capital Group Companies--even though Capital Group, like Vanguard, is one of the
Beating IT Risks
This book is the essential guide for business managers at risk from information technology failure. It will sit above more specialist, â??how toâ??