Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your
Currency Strategy: The Practitioner’s Guide to Currency Investing, Hedging and Forecasting
Rapid movements in currency markets have been a common feature of recent years, often to the detriment of traders and investors. The ability to
Brand Valued: How socially valued brands hold the key to a sustainable future and business success
As experts in the communications field, the idea for this book has been born from the authors' research about the role of brands in society in
Essentials of Capacity Management
Capacity management is the most important and most neglected component of organizational management. A significant majority of the cost of an